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Identify an alcohol or other drug health promotion campaign or TV add. There are many linked on You Tube or with many details available such as:
• Be the Influence
• Good Sports
• Every Cigarette is Doing you Damage
• Ice: Not Even Once
• Tobacco plain packaging
Or examine a newspaper report of an event relating to drug use such as drug charges around festival events such as the 96 arrests at the 2013 Sydney Mardi Gras party, the recent allowance of a pill testing trial at the Groovin’ the Moo music festival, or the NSW Police policy to use “sniffer dogs” at music festivals.
Introduce your paper and suggest it’s objectives. Describe this campaign/article, its target audience and consider if it is promoting abstinence or harm minimisation. Look at the literature to consider patterns of use for this substance and describe assessment and treatment options. How effective do you think this campaign/media message would be with the target audience and consider if it would apply more globally to other groups. Conclude your paper.
Provide references in APA 6thedition format.
Length: 1000 words

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